Swift brings the family together for 2018 and becomes the UK’s No1 Leisure Vehicle Brand
For the 2018 season Swift is bringing its entire family of caravans, motorhomes and holiday homes
together under one brand name, a name recognised in the industry for innovation, build quality and
stylish design, that name is of course Swift.
The exciting development creates one strong and sustainable brand identity, with the Swift brand
becoming the premier brand within the Leisure Vehicle industry. The move delivers a more coherent
and simplified brand structure while improving the clarity of communication.
From its inception in 1964, Swift has grown organically and through strategic acquisition to become
the leading leisure vehicle manufacturer in the UK. As new brands where adopted into the portfolio,
retaining their identity for a period was helpful. Five years ago, it was decided to initiate the
progression to a unified brand through harmonising the logo design, the inclusion of ‘by Swift’ within
the logo, and the addition of the ‘built by Swift’ page curl.
For Caravans, the 2018 ranges will be Sprite, Challenger, Eccles, Conqueror and Elegance. On
Motorhomes, the van conversion range will be known as Select, with the other ranges being Escape,
Rio, Bessacarr, and Kon-tiki. For now, the Autocruise, Bolero, Continental, Elite, Freedom and
Sterling names will be withdrawn.
The move to one brand also provided an opportunity to create a unified approach between the logo
and the vehicle badge, with the aim of bringing consistency in how the Swift brand appears on
product, on innovations like Swift Command, and on services such as Swift TV.
Call our Sales Team for more Info on all the new and
Exciting New 2018 Swift Re-branded Products coming soon to Dickinson Caravans.